Work

adidas Originals for JD Sports

Visual storytelling.

adidas Originals tasked us with creating a series of content for the JD Sports social channels. We worked closely with their PR agency John Doe to select which products should be selected each season and what stories should be told through the images – from Back To School to Summer Refreshment to referencing the historical past of specific sneakers.

The images proved a huge success, becoming some of the most liked content on the JD Sports Instagram account.