TDS agency


Nike Sportswear Pony Hair Pack

When character talks for itself

When approaching the creative direction for this shoot we found ourselves running though a long list of potential story-lead ideas, but as soon as the product arrived, it was clear what we needed to do: with such a strong personality already, we decided to strip away the creative and let the shoes speak for themselves.

The addition of a textured background kept a loose focus on texture, one of the main ingredients to this pack, without stealing attention from the shoes themselves.

We enlisted the skilled eye of Constance Victoria Phillips to bring the shoot to life.

Crop it real good

Destined for online and social media, and with a bold use of texture and colour, a lot of power in these images comes from tight crops. Again, this was done to put an emphasis on the materials in use over the iconic silhouettes that the majority of consumers are well acquainted with.

Art DirectionAlex Powis